PacSun to Accept Crypto Payments From Online Shoppers

The fashion retailer is working with BitPay to support 11 cryptocurrencies.

By Brandy Betz

Oct 5, 2021 at 8:32 p.m. UTC

Updated Oct 5, 2021 at 9:02 p.m. UTC

(Stefanie Keenan/Getty Images) — LOS ANGELES, CALIFORNIA - JULY 16: Store signage is seen at the A$AP Rocky Merch Launch at PacSun DTLA Flagship Store on July 16, 2021 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for PacSun)

Brandy Betz

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Youth-focused fashion retailer PacSun will accept cryptocurrency payments from online shoppers starting this week through a partnership with payment provider BitPay.

Online shoppers can select the “Pay with BitPay” button during the PacSun checkout process, and then choose a crypto wallet and currency. The customer has to scan a QR code to complete the payment.

PacSun will support 11 cryptocurrencies under BitPay, including bitcoin (BTC), bitcoin cash (BCH) and ether (ETH). The retailer will also accept five USD-pegged stablecoins. BitPay supports leading crypto wallets and exchanges such as Binance, Coinbase and MetaMask.

“With digital sales doubling since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers,” PacSun President Brie Olson said in a press release.

PacSun and BitPay will roll out a social media marketing campaign that includes teaming up with TikTok and Instagram influencers for branded content and a branded livestream event with a guest influencer and a PacSun executive.

The PacSun tie-up is the latest retail move for BitPay, which signed a deal with Verifone last week to roll out crypto payments to U.S. merchants that use Verifone’s payments software.

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