McLaren Automotive is to create and mint non-fungible tokens (NFT) of its luxury supercars in partnership with metaverse infrastructure platform InfiniteWorld.
- The U.K.-based carmaker plans to build a marketplace for the sale of NFTs, which will also grant access to exclusive experiences for owners, the firm announced Tuesday.
- It is working with InfiniteWorld, a metaverse infrastructure provider that helps brands to create and monetize digital assets and improve engagement with users and fans.
- InfiniteWorld announced plans to go public in December through a $700 million merger with special purpose acquisition company (SPAC) Aries I Acquisition Corp. The newly formed entity will trade on Nasdaq under the "JPG" ticker.
- McLaren Automotive is part of the same family as Formula 1 racing team McLaren Racing, which has also been active in the digital assets industry. In June the team announced plans to build an NFT platform on Tezos.
DISCLOSURE
Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.