Dallas Cowboys Ink Deal With Blockchain.com as NFL Teams Begin Crypto Embrace

The team is partnering with the exchange as the NFL loosens its policy on which types of crypto firms can be sponsors.

By Eli Tan

Apr 13, 2022 at 6:33 p.m. UTC

Updated Apr 13, 2022 at 7:08 p.m. UTC

Eli Tan

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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The Dallas Cowboys of the National Football League (NFL) picked Blockchain.com as the team’s first crypto-related sponsorship.

Cowboys owner and General Manager Jerry Jones made the announcement at a press conference Wednesday. The deal comes at a time when the NFL is beginning to ease up on how teams get involved with the crypto industry.

While some have called the Cowboys' the first official crypto deal made by an NFL team, that’s not entirely accurate: The New England Patriots partnered with fan token platform Socios in November, though the deal has yet to produce any tokens.

In March, the league amended its temporary ban on all crypto and non-fungible token (NFT) deals it put in place in September, now approving sponsorship deals that don’t include the promotion of specific cryptocurrencies, fan tokens included.

A Socios deal with 13 NFL teams was announced separately on Wednesday. The Dallas Cowboys is not among the teams involved.

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