Binance Launches New Platform for VIP and Institutional Investors

The exchange’s release of Binance Institutional aligns with CEO Changpeng Zhao’s commitment to expand and hire during the bear market.

By Cam Thompson

Jun 24, 2022 at 2:49 p.m. UTC

Updated Jun 24, 2022 at 3:14 p.m. UTC

Binance CEO Changpeng Zhao (CoinDesk archives) — Binance CEO Changpeng "CZ" Zhao (CoinDesk archives)

Cam Thompson

Cam Thompson is a news reporter at CoinDesk.

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Cryptocurrency exchange Binance is launching Binance Institutional, an advanced platform for institutional investors to trade digital assets.

The exchange announced the product in a tweet on its new account dedicated to the product, noting the decision to launch the product comes amid “an effort to upgrade its institutional offerings and services.”
According to the Binance Institutional webpage, the product will offer over-the-counter liquidity and execution for algorithmic trading, access to instant pricing, advanced custody solutions, a suite of broker products and a liquidity program for traders in spot and futures markets.
Binance is the world’s largest cryptocurrency exchange by volume, with $7.7 trillion in annual exchange volume and 90 million registered users.
The release of Binance Institutional follows a trend toward Binance's expansion of its operations during the current bear market for crypto assets – in contrast with many of its rivals. During Consensus 2022, Binance CEO Changpeng “CZ” Zhao spoke about the company’s plans to hire new employees. And earlier this week, Binance.US said it would eliminate bitcoin (BTC) trading fees in an effort to bring in more users.
Binance Institutional is accessible through its main website, and is not available to customers of its U.S. branch, Binance.US.

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