NFT Developer Yuga Labs Hires Social Token Expert as Senior Executive

Chris Fortier joins the growing Web3 powerhouse after stints with social token marketplace Rally and streaming platform Twitch.

By Eli Tan

Aug 17, 2022 at 2:33 p.m. UTC

Updated Sep 19, 2022 at 9:13 p.m. UTC

Eli Tan

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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Bored Ape Yacht Club creator Yuga Labs is hiring Chris Fortier as vice president of product, it said Wednesday.

Fortier joined after leading strategic direction for the social token platform Rally, along with guiding the streaming site Twitch in its music department.

In his new role he will be responsible for supporting “the [Yuga Labs] team broadly across Web3, metaverse, NFT and product initiatives,” according to a statement. He will be involved with initiatives for the company’s five mainstay non-fungible token (NFT) collections: Bored Apes, CryptoPunks, Meebits, Voyagers and Mutants.

Yuga Labs has had a busy month between acquisitions and intellectual property right developments. On Monday, it gave commercial rights to CryptoPunks and Meebits holders.

While Yuga Labs itself does not have its own social token, it’s tangentially related to ApeCoin, which launched along with its own DAO foundation earlier this year.

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