Meta Opens NFT Sharing on Instagram and Facebook to All US Users

Users in the U.S. can now connect their crypto wallets to Instagram as part of the app’s new digital collectible feature, which the tech giant has been testing since May.

By Eli Tan

Sep 29, 2022 at 3:21 p.m. UTC

Updated Sep 30, 2022 at 6:35 p.m. UTC

Eli Tan

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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CORRECTION (Sept. 29, 16:18 UTC): A previous version of this story inaccurately stated that NFT sharing was opened to all Instagram and Facebook users. It was opened to all users in the U.S.

Non-fungible tokens (NFT) have finally arrived on Instagram after parent company Meta announced Thursday the long-awaited arrival of its digital collectible feature to its millions of users in the U.S.

NFT functionality on Instagram has been in testing since May, but on Thursday it became available to every user in the U.S.

Users can connect wallets from Coinbase, Dapper Labs, MetaMask, Rainbow and Trust to Instagram. Instagram users can also crosspost their NFTs to their Facebook accounts, according to a blog post.

“Today we’re announcing everyone on Facebook and Instagram in the U.S. can now connect their wallets and share their digital collectibles,” Meta said in the post. “Additionally, everyone in the 100 countries where digital collectibles are available on Instagram can now access the feature.”

The announcement comes on the heels of the company’s CEO, Mark Zuckerberg, selling an NFT of his childhood baseball card for $105,000.

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