F1 Champ Alonso Adopts KodakCoin Platform for Image Protection

Fernando Alonso, the world's top Formula One racing driver, is tapping a blockchain-secured platform to safeguard his image rights.

Jul 2, 2018 at 12:00 a.m. UTC

Updated Sep 13, 2021 at 8:07 a.m. UTC

Two-time Formula One racing champion Fernando Alonso is tapping Kodak's blockchain-powered platform to safeguard his image rights.

WENN Digital Inc., Kodak's partner in developing KODAKCoin, a new blockchain system to store and manage image copyrights, announced on June 28 that it had signed an agreement with Alonso to protect both his professional and personal images and videos.

According to the press release, this agreement will make KODAKOne "the exclusive image registration, protection and license-monitoring solution" for Alonso's images and videos. The system will allow his fans to access the platform, which is not live yet, to upload, register and protect their photos and videos of Alonso while being "rewarded."

Alonso said in the release:

"We live in a world driven by content distribution across different channels, especially during such large events as F1 and WEC. I'm very excited to know that I have the ability to reward my fans and professional photographers for their creativity, and that the content they produce can be protected by a single platform."

Benedikt Dohnanyl, chief commercial officer (CCO) at WENN Digital, Inc, told CoinDesk the partnership has been under discussion for several months, and that the company may begin forging similar partnerships with other clients in the near future.

"We are currently receiving a lot of requests and interest from global brands, content creators and rights holders in these various fields, to whom IP protection is of particular concern," he said.

Fernando Alonso image via Shutterstock

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