Satoshi’s Unappreciated Marketing Genius, Feat. Dan Held

There is a constant free market competition to define the Bitcoin narrative, and Kraken’s Dan Held argues this is part of what makes the protocol so strong.

Jul 1, 2020 at 7:00 p.m. UTC

Updated Sep 14, 2021 at 8:58 a.m. UTC

There is a constant free market competition to define the Bitcoin narrative, and Kraken’s Dan Held argues this is part of what makes the protocol so strong.

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This episode is sponsored by Bitstamp and Crypto.com.

Satoshi Nakamoto is often recognized for his technical genius in solving the double-spending problem. He is also widely revered for his willingness to walk away from the protocol to make it stronger, something no other entrepreneur who has created anything on the scale of Bitcoin has ever done.

What people discuss less often is Satoshi’s marketing instincts. In this illuminating conversation, serial bitcoin entrepreneur Dan Held argues:

Satoshi had strong instincts about how price would drive bitcoin adoption
The bitcoin white paper document was a marketing pitch aimed specifically at the cypherpunks
The competition between bitcoin narratives is something that gives the protocol strength
The competition to shape bitcoin's narrative is truly free and open to all

Find our guest online:
Website: danheld.com
Twitter: @danheld

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