Generation C: Trailer

From Starbucks and Pepsi to Nike and Netflix, each week we see new businesses entering Web3 and offering collectibles, experiences, services, and membership layers that build reciprocal relationships with a growing audience of almost 100 million crypto wallet-enabled global citizens. Web3 is a dramatic rewrite not only of the underlying technology of the Internet but also of how builders, creators, collectors, and connectors are working together to reimagine the rules of business. While some brands have fought this change, just as they did streaming platforms and social media, others are embracing the future of the ownership economy, but are all of their efforts succeeding? GenC is here to help guide listeners on how to interpret and activate this changing relationship model and the technology powering it.