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CDCROP: The exterior of Crypto.com Arena in Los Angeles (Rich Fury/Getty Images)
Did Sponsoring Stadiums Bring New Crypto Traders, or Tourists?
By some metrics, Crypto.com and FTX’s stadium sponsorship campaigns were a remarkable success. Whether they succeeded in onboarding a new generation of crypto traders remains to be seen.
CDCROP: The exterior of Crypto.com Arena in Los Angeles (Rich Fury/Getty Images)